(NC) When it comes to young professionals and money, they are often given a bad rap. This negative reputation isn’t because they aren’t interested in saving or their financial future, but more so because they are facing their own set of unique challenges and financial preferences – one of which includes trying to overcome an investment and wealth bias in the banking realm.

While they may be hesitant to dip their toes in the investment waters, those who are saving for the future are doing much better than you may think. Here are some insights to help understand a generation that’s greatly misunderstood.

1. All about savings. The vast majority of young professionals are saving – and those who are saving are dedicated to setting aside money into their savings or investments every month or paycheque.
2. Investing with uncertainty. When it comes to investing, young professionals’ confidence is not so high. A recent ATB Investor Beat survey found that only one in four young investors say they are familiar with investment risks and understand the types of investments they have.
3. Online money management. When it comes to money management and research, young professionals aren’t scared to flex their independence. The Beat also states that 43 per cent of young professionals report being comfortable managing money online, and they are more likely to perform online research than their older counterparts.

Young professionals may be savvy savers, but they do struggle in the investing realm. With solutions like ATBProsper.com, those entering the investment space for the first time can easily create a personalized investment plan in minutes that’s simple to understand and is based on their personal goals. And it can still be done from the comfort of home.